Sirkin 7-9, Tel-Aviv  |  Urban Regeneration

Quadrant III -  New Building Design

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Urban regeneration at the heart of Tel Aviv, Shilo street, next to Rabin Square. The preliminary examination of the plot showed an abundance of building potential which allowed the planning of a luxurious residential building

התחדשות עירונית בתל אביב ברחוב בן יהודה. בדיקת ההתכנות חשפה זכויות רבות ליזם אשר מאפשרות לא רק דירות החזר מורחבות לבעלי הדירות הנוכחיים אלא גם מפרט עשיר לדירות היזם, לוביים מפוארים,  חזיתות מטופחות, גינון משמעותי ומעבר אורבני בין בן יהודה לרחוב השקט המקביל רופין


A new building design according to Quadrant IV specifications with 6.5 floors, 38 residential units, 3 garden apartments and 3 penthouses. In addition, The garden apartments includes underground areas suitable for offices or service areas for the units.

תכנון ועיצוב בניין חדש בן 6.5 קומות לאחר הריסת מבנה מגורים קיים בן 4 קומות. לפי תכנית 3616/א, רובע 3 ת"א


The complex is anchored by main vertical axis points with elevators, stairs, plumbing and electricity. The units are to be assembled onto the frame and relocating each cube will be easily available for the residents. Like the "Walking City" the idea of the structure as a flexible machine instead of a hollow rock led for a different way of looking at the project.


Whenever we encounter the opportunity to stop for a short period from the everyday conventional work mentality and rethink conventional paradigms together with a visionary client, EKO iTT embraces it. In this project a new model of urban dwelling was created to answer the upcoming needs and desires of modern city residents.

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Aerial photo

Light rail

Urban buildings

Aerial photo


Residents in modern urban areas change apartments often nowadays according to location, size and quality needs and desires. Instead of moving belongings from one place to another there will be a possibility for them to change the location and the design of their own cube as needed or desired.


In the heart of Tel Aviv an old plot stood empty for many years waiting for the right project. The EKO concept came to answer some of the crucial issues of urban dwelling in the modern era. Between 4-7 floors residential building around, in the junction of 3 of the busiest streets, Plot 17 contained the privileges for a major ground breaking opportunity to test a new way of housing. 

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Quadrant III - Building potential



544 sqm


641 sqm


641 sqm


641 sqm


641 sqm


641 sqm


525 sqm

700 sqm








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